Tracking your global web statistics, also known as website analytics, is an important part of web marketing. You want to check your statistics so you can track the activity that’s happening on your website. When you have the opportunity to analyze and interpret the data you can create more effective and relevant marketing campaigns.
Tracking your web statistics or analytics includes things such as site visits, site referrals, page views, entry pages, exit pages, bounce rates, visitor information, visitor demographics, time spent per page visited, and conversions. Knowing what keywords a visitor used to find your site, and which pages that person visited will help you gain an understanding of who your visitors are and what they are looking for.
When you know these important bits of information about your site you are better able to target your web campaigns so that you will drive more traffic to your global website and increase your conversion rate. When you track your statistics you will also be aware of costs as well as conversions. They will allow you to determine your rate of return on investment (ROI) so you will know that you are spending your marketing money wisely. You’ll know where to invest more time and money and where efforts need to be changed or ceased.
Some website hosting providers offer web statistics as a part of the hosting package. Some statistics or analytics packages are more complex than others. Some only offer very basic packages that do not provide very in-depth or accurate information. Do your research so you know what you might already be paying for and if it’s any good. It’s important to use a web analytics solution that will provide detailed and accurate statistics about your website traffic so you are able to track the impact of your website campaigns.
If you’re hosting provider doesn’t offer a good analytics package two analytics providers that you might check out are Google Analytics and Alexa. Google Analytics is one of the most popular and best statistics sites available. It tracks all kinds of detailed information from your site about your traffic and marketing effectiveness. Alexa is another popular analytics site that allows you to track statistics. Alexa allows you to compare your site stats with up to 3 other sites. It is a system that uses an algorithm that works from a web browser toolbar plug-in. The sites are ranked by visits from web users with the toolbar.
Don’t just have a global website to have a website, follow your statistics. Know which of your pages are popular, and what keywords people are using to find your site so that you know who your customers are and what they are after. It is important to track your global web statistics because when you understand your analytics you can create website campaigns that will drive more traffic to your site and create more conversions.
